What defines
successful Home Staging?
Home
Staging is a calculated and strategic process of revealing
the home’s function, appeal, warmth, beauty, light and the
best use of space through proper furniture and accessory
placement to highlight the home’s best features.
Staging
is a MARKETING tool. Once your house is listed on the real
estate market if becomes a commodity or product. For a
product to sell, it has be successfully marketed and
packaged. Design Elements, Ltd. creates ‘buyer appeal’ for
a targeted market using lifestyle selling techniques that
incorporates “emotional impression points” so the buyer can
envision themselves living there. Design Elements, Ltd.
packages the house so that the prospective buyer will feel
‘at home’….we help them say “this is the one…this is it”
Staging
isn’t necessarily Interior Decorating. Staging is more of a
‘science’ vs. an ‘art’ form by targeting your ‘market’ by
utilizing effective marketing and decorating techniques that
create an environment that buyers want.
Staging
is changing the way real estate is being sold. A staged
home brings measurable value and secures equity. Statistics
show that homes that have been professionally staged sell
50% faster and on average for 6-10% more money. The New
York Village Voice (2004) reported that the average number
of days on the market for a staged house was 13.9 vs. 30.9
days for an unstaged house.
A key
component of Design Elements, Ltd.’s home staging success
lies in our ability to get the buyer to ‘feel at home’ by
presenting numerous ‘emotional impression points’ throughout
the house. We use a proven strategy that combines, but
isn’t limited to, many elements:
1).
First Impressions – what are the positives and negatives in
each room. Remember, you only have one chance to make a
great first impression.
2).
Eliminating Clutter – we want a spacious feel. People buy
square footage…get rid of the clutter!
3).
Emphasizing the Positives while downplaying the negatives –
we determine the focal point for each room, and highlight,
while detracting from the negative aspects. In other words,
we enhance your home’s best assets while minimizing it’s
imperfections. We will make recommendations for optimum
furniture placement.
4).
Lighten up – we make each room a warm inviting space that
buyers will respond to. This could include painting to
changing light fixtures.
5).
Home Buyers Appeal – while maintaining the home’s warmth we
will de-personalize the space. Buyers don’t want to be
reminded of who lives there….
6).
Odors/Cleaning/Repairs – don’t give the buyer a ‘mental
repair list’. If something needs repaired we need to repair
it. Eliminating any pet odors, or other odors is key. We
can help in solving these simple issues.
7). Modernizing – people not only buy square footage, they
also buy the latest and greatest. We help they seller
update and modernize the home’s style so that a top dollar
sale is achieved.
8).
Emotional Connection/Impression Points – We will incorporate
numerous “WOW” elements throughout the house to that the
buyers subconsciously desire the house.
Design
Elements, Ltd….Experience & Enthusiasm enhanced by Education
“ Prepare for a faster and more
profitable sale…”
|
